We started off by trying to protect the device. Let's protect this computer from being attacked. And that's evolved into, let's protect the data. 15 years ago I used to say, I would tell people in my talks, that there's nothing on your computer that a hacker wants except your computer. Well that 's changed. Now it's like they could care less whether they get your computer, they want the data that's on the computer. That's been the big fundamental shift that we've made here at Tech. When I talked to my counterparts in industry there still in that, it's only been recently with ransomware and things like that, that they've become aware of data. But up until that time, they're more focused on, "I have to protect their computer." "Well, what's on the computer?" "Well, I don't care, but I have to protect the computer." That's been the big shift, I think, in the industry. But the root causes, one of the projects that we worked on with SANS back in 2000 was the ten security, top ten security mistakes people make. One has been fixed in the last 20 years. The same things that are there, antivirus clicking on things, this type of stuff, bad software that we get from vendors that's got flaws in it. All those root causes have not changed. You know, I wrote in a blog a couple of years ago and I got some flak over it because I said what we've created is a, a multibillion dollar cybersecurity industry, right? And if we eliminate the root causes, we don't need that industry anymore. It's the cyber version of the military industrial complex, right? You need an enemy. If you don't have an enemy, you don't get the funding to build the cool war toys. The good news is that people are getting exposed to technology at an earlier age. And so it's growing like, you know, the white hairs and the gray hairs that, you know, a calculator was the most of stuff. It's hard to get those concepts across. But now, you know, as kids are growing up and moving into the workforce, it's a little bit easier.