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Division of IT User Personas Study

Dear students and staff members,

Division of IT is committed to provide a technology experience for the university community that is consistent, robust, and exceeds expectations. In order to improve our users’ technology experiences, we are conducting a user personas study.

When you volunteer to participate in our persona study, you will help us better understand needs and expectations of our users. The information you will provide will help inform decisions about improving your technology experience at Virginia Tech. Your participation in the study is voluntary, and your responses will be completely confidential.


We will give you a $5 Starbucks gift card for your participation.

If you decide to be in this study,

  • First, please complete an online screening survey which takes about 7 minutes to complete at 
  • Second, attend our online interview sessions which takes about 25-30 minutes, we will ask you about your experiences with IT services at Virginia Tech. We will contact 60 people to schedule the online interview session.

Please feel free to contact us for any additional information that may aid you in making a decision about participating. Our email address is